Hello

I am Rachit.
A digital native,
aficionado & consultant.

About

I was under 10 when I first used a computer. It coincided with the dot-com bubble era. This shaped my interest towards technology and the internet. Playing games, exploring applications and browsing the internet gave great insights to understand all things digital. It led myself to hone relevant skills and accomplish various actives while still being in school. These included founding a tech society, participating in symposiums, moderating online forums amongst others. Currently, working in the same ecosystem I try to leverage these learnings in my professional career.

I am an ardent follower of football and Liverpool FC. Urban development, financial literacy and minimalistic designs also interest me. Being a native, at times I vibe to typical Delhi boy traits. Proudly & unapologetically.

Expertise

Digital Marketing, Sales, Consulting, Strategy
MarTech
AdTech
Data
Analytics
M&A

Experience

Part of the Digital Experience function within India sales team focused on data and insights. I strategize solutions which help organisations create, deliver and enable digital experiences. I also guide them to drive maturity in the marketing technology space.

Responsible for Performance Marketing, adoption of MarTech, AdTech products and evaluation of new-age technologies to drive revenues, optimise costs and grow digital as a channel. I was also the youngest member to be part of the Vodafone-Idea merger team.

Got placed here from campus. Helped drive customer acquisition and revenues on digital across owned, earned and paid channels. I also worked to establish a MarTech ecosystem and scale up the digital business by leading multiple growth initiatives.

Education

A double majors in Marketing, I did my internship with Canon in their Digital CoE division. Here, I undertook an empirical research to study impact of football-based partnerships on Indian brands. I was also part of the Events Committee which organized the annual fest.

I completed my grad from Sri Venkateswara College in South Campus. I was actively involved in multiple extra curricular activities in college. These include co-founding the quiz society, managing cultural societies and organizing the annual college fest.

Along with studies, I was part of the student council and engaged in plethora of extra-curriculars at school. Founding team member of the tech society, represented school as a national-level quizzer, zonal-level football player and at various tech symposiums.